brand owners

Ensure that your brands are served accurately, and consistently, in all outlets.

find out more

Brand integrity is key to maintaining reputation and ensuring consumers make your brands their beverage of choice. However, many things can damage a customer's perception of quality, leading to loss of repeat sale and even loss of brand loyalty. Two critical to quality parameters that heavily influence the 'moment of truth' on that first sip are beverage temperature and line hygiene. Get the temperature too high and a drink will be perceived as stale. Too cold and flavours will fail to develop sufficiently and in the case of real ales, chill haze will detract from the visual appeal.

A recent industry trade survey report found the following:

• 38% of outlets dispensed real ales outside the recommended range
• 25% have dirty beer lines
• 53% of customers are willing to pay more for a good quality product
• 34% will go to a different site if a product is perceived as poor quality

Smartcellar can provide you will the information to ensure your brands are being served the way you intended. Contact us today for some real world case studies.